Consumer Analytics

Putting More ‘Intelligence’ into Trade Promotion

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.
TABS Analytics Unites with Decision Insight

Technology-based firm TABS Analytics has acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
L’Oreal Launches DTC Hair Color Brand

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.
Combating the Long Tail with Data Science

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.
Nestle Looks to Improve Demand Planning via SAS

The world's largest consumer goods manufacturer has embedded SAS Analytics into key business processes to sense demand for its products more accurately and reliably on a global basis.
Cross-Functional Collaboration ... Collaborate to Survive

CPG companies are turning away from the old silo mentality – perhaps just in time.
Hall of Fame Profile: Peter McGuinness

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.
Tetra TV Launches Connected TV Advertising Network

Tetra TV launched the industry's first connected TV-focused advertising network.

Menasha Opens 'Center of Retail Excellence' Near Walgreens