Consumer Analytics

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points.

After 15 years in marketing at PepsiCo, Vanessa Carlson Bueno was seeking a career change. An opening at LALA U.S. was intriguing ...