Trade Promotion Management

Calling 2019 a “very difficult year” for the company, CEO Miguel Patricio said Kraft Heinz is now seeing the beginning of stabilization.

Nielsen Holdings is bolstering its executive ranks with a trio of appointments, including the addition of Sean Cohan from A+E Networks.

SaaS-based sales automation platform FieldAssist’s new mobile app targets business leaders to shape the CPG industry.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.