3 Trends That Will Revolutionize the Loyalty IndustryDue to massive disruption, the loyalty industry will look very different in the next decade than it does today. Del Monte Foods Snags Dean Foods Exec as New Chief Customer Officer The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice. Trax Acquires Survey.com Trax will combine both companies’ technologies, products and customer delivery to create a closed-loop merchandising system for physical retail. Fractal Enters Nielsen Fold AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers. Benjamin Moore Rebate Process Gets Streamlined The rebate process at Benjamin Moore’s Contractor & Commercial Pricing Program is a bit smoother now thanks to new point-of-sale features from Celerant Technology. Tip of the Spear Technology: AD Persistence CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol. Kraft Heinz Puts the Brakes on Releasing Turnaround Details Calling 2019 a “very difficult year” for the company, CEO Miguel Patricio said Kraft Heinz is now seeing the beginning of stabilization. Nielsen Adds Sean Cohan, Promotes Peter Bradbury & Karthik Rao Nielsen Holdings is bolstering its executive ranks with a trio of appointments, including the addition of Sean Cohan from A+E Networks. FieldAssist’s 1st App Unlocks On-the-Go Decision Making SaaS-based sales automation platform FieldAssist’s new mobile app targets business leaders to shape the CPG industry. The 5 Levers Powering Revenue Growth Management In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry. First Previous 37 38 39 40 41 Next Last
