Edge by Ascential Teams with Jumpshot to Extend Digital ShelfData, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot. Converge Retail Debuts Universal Display System at GlobalShop 2019Coverage Retail, Hayward, California, unveiled its latest kinetic retail display platform at GlobalShop 2019 in Chicago. Driving Media Strategy with ‘Consumer Mix’ Modeling If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit. Ferrero Picks StayinFront for Retail Execution Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally. Salesforce Buys Tableau in $15.7 Billion Deal The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools. Profile: Vanessa Carlson Bueno, LALA U.S After 15 years in marketing at PepsiCo, Vanessa Carlson Bueno was seeking a career change. An opening at LALA U.S. was intriguing ... NEW Horizons: The Invisible Woman Putting More ‘Intelligence’ into Trade Promotion AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time. Combating the Long Tail with Data Science To unlock the secrets behind successful small brands, big players should leverage machine learning and data science. Cross-Functional Collaboration ... Collaborate to Survive CPG companies are turning away from the old silo mentality – perhaps just in time. First Previous 40 41 42 43 44 Next Last
