Profile: Jacque James, National Account Executive- Shopper Lead for Key Accounts, Bimbo Bakeries USA Nielsen, Quotient Partner on Omnichannel Data SetNielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing. Nestle, Sparkling Ice Bring Summertime Rebates to Publix Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive. Retail Execution 2.0: The Cycle of Continuous Improvement To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system. Edge by Ascential Teams with Jumpshot to Extend Digital Shelf Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot. Converge Retail Debuts Universal Display System at GlobalShop 2019 Coverage Retail, Hayward, California, unveiled its latest kinetic retail display platform at GlobalShop 2019 in Chicago. Driving Media Strategy with ‘Consumer Mix’ Modeling If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit. Ferrero Picks StayinFront for Retail Execution Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally. Salesforce Buys Tableau in $15.7 Billion Deal The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools. NEW Horizons: The Invisible Woman First Previous 40 41 42 43 44 Next Last
