Trade Promotion Management

Nielsen launched Nielsen Total U.S. Pet Retail, offering a holistic view of the pet retail market.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Quotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales.

Hmt is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands.

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.