At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.
Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
Boston-based Breaktime Media launched a new personalization engine that allows shoppers to receive dynamic and customized content and offers based on how they interact with other content.
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
