Trade Promotion Management

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.

The ability to render the perfect order is the single most daunting task facing the CG industry today.

Anybody in the technology food chain can tell you that ASP is a handy acronym for application service provider.

Continuing a trend THAT started last year, the results of this year's CGT Best of Breed survey on the customer relationship management (CRM) market once again shows that consumer goods firms are far from unanimous in their choice of the top provider.