Trade Promotion Management

Milnot and Multifoods Gain Transparency with TFM

Companies that push it to the limit

Driving productivity with sales force automation

A mindful scorecard unites Coty with its customers

Gaining CRM success through gradual execution

Nearly every CG company has found itself overwhelmed by the sheer volume of customer information that passes its way nearly every day.

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.

The ability to render the perfect order is the single most daunting task facing the CG industry today.