A Roadmap to Better Trade Promotion ManagementTrade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle. Catalina Partners with Koupon for C-Store InsightsCatalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors. Enhancing Promotion Effectiveness Through Collaboration With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. Albertsons Cos. Integrates Quotient’s Targeted Digital Promotions It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout. Quotient Acquires Ubimo The acquisition strengthens Quotient's targeted digital media platform and accelerates development of its self-service platform. Retail Execution Solutions Guide 2019 A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity. Profile: Phil DeConto, VP, Category Management & Shopper Insights, Ferrero USA Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid. Salesforce Debuts Consumer Goods Cloud The product enables consumer goods companies to drive revenue growth and maximize ROI through improved retail execution capabilities. Dollar General Rolls Out Mobile Updates The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience. The New CMO: Innovative Growth Champion Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale. First Previous 38 39 40 41 42 Next Last
