Trade Promotion Management

Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid.

The product enables consumer goods companies to drive revenue growth and maximize ROI through improved retail execution capabilities.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

While the call for transformation is loud and clear, the process is still going slowly.

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

The partnership supports Symphony RetailAI’s merchandising initiative, allowing retailers to identify, design and test category/store layouts in an AI virtual environment.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?