David Stis has been named senior vice president and chief customer officer at Del Monte Foods.
Reporting to Del Monte Foods president and CEO Greg Longstreet, Stis will be responsible for company sales in all channels.
He’ll also play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.
Stis was most recently vice president of sales at Dean Foods, and he spent 22 years at PepsiCo/Frito Lay in a variety of roles.
"We're excited to have David on board to drive top-line sales growth and help lead the execution of our key commercial strategies," said Longstreet in a statement. "David's initial focus will be to strengthen the sales of our core products and expand sales of our new products within traditional categories, new categories and emerging sales channels."
Del Monte Foods’ brands include Del Monte, Contadina, College Inn and S&W.