Nielsen Adds Sean Cohan, Promotes Peter Bradbury & Karthik Rao

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Nielsen Adds Sean Cohan, Promotes Peter Bradbury & Karthik Rao


Nielsen Holdings is bolstering its executive ranks with a trio of appointments.

Sean Cohan, a media industry and A+E Networks veteran, joins the company as chief growth officer and president, international.

Cohan spent 15 years at A+E, during which he served as president, international and digital media (U.S. and international), overseeing both rapid growth divisions. He supervised the company’s brands, services and content outside the U.S. spanning over 200 countries. In addition, he managed U.S. domestic digital activities and services from direct to consumer subscriptions to award-winning voice assistant apps.

In his role at Nielsen, Cohan will oversee the growth strategy, partnerships, corporate and business development, and all Nielsen international businesses, including measurement and Gracenote Metadata, Nielsen Sports and outcomes offerings.

Peter Bradbury, currently executive vice president and managing director, U.S. Media Sellers Group, has been promoted to chief commercial officer, U.S.

Bradbury has spent 24 years at Nielsen spanning roles of increasing responsibility across the consumer goods and media businesses. His most recent responsibilities include leading Nielsen’s commercial efforts across national television, radio, digital, local TV and social media. He is also responsible for Gracenote Metadata, Nielsen Sports and gaming. Peter’s new role will expand to include Nielsen’s advertiser and media agency teams as well as media analytics.

Karthik Rao, formerly chief product, technology and operations officer – global media, has been named chief operating officer, Nielsen Global Media.

Rao’s time at Nielsen has been spent across business lines, geographies and industries with particular time in Asia-Pacific and the U.S. Immediately prior to this role, he was CEO of the Gracenote business. He is responsible for driving a global product-driven technology transformation. His current remit includes product, operations, data science and technology.