Trax Acquires Survey.com
Computer vision and analytics solutions provider Trax has acquired Survey.com, a provider of prescriptive sales activation and merchandising services for emerging/mid-market consumer goods brands.
Trax will combine both companies’ technologies, products and customer delivery to create a closed-loop merchandising system for physical retail. This will provide CG brands and grocery retailers with a computer vision-powered, on-demand labor solution for in-store merchandising needs
Sales activation solutions from Survey.com include such in-store tasks as speaking with store managers to advocate carrying a brand’s products, gaining approval for promotional activity, or taking a product order. Merchandising typically involves supporting the marketing and promotion of products at various retail locations, such as preparing in-store displays to showcase products.
Trax’s in-store execution and retail analytics solutions are powered by proprietary fine-grained image recognition algorithms that convert photos of retail shelves into granular, actionable shelf and store-level insights.