Shopper Marketing

The Super Bowl is a huge event that demands a huge presence in-store.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

For bratwurst lovers in certain markets, March can be a confusing month.

L'Oreal Canada has appointed Stephanie Binette to the strategic position of chief marketing officer, effective Aug. 1.

The alliance will spawn a joint insights solution called the "Shelf Intelligence Suite."

Attendees of the 2017 Consumer Goods Sales & Marketing Summit looking for strategic inspiration and tactical ideas left fully armed with both.

CGT Executive Council co-chairs Steve Sigrist and John Rossi make a call to action to the consumer goods industry in the magazine's June issue.

Together with RangeMe, ECRM aims to be better positioned to provide an even more strategic value to its clients by offering more product discovery and category planning solutions.