Shredding the Paper TrailAcross the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. Point of Impact CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. Opportunity Knocks How to transform business challenges into valuable prospects Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Between the Lines -- March 2004 Making sense of POS data, private label competition and other industry-facing issues Mutual Benefits A holistic CRM strategy drives value for CG firms and retail partners Spend and Receive Milnot and Multifoods Gain Transparency with TFM First Previous 167 168 169
