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Shopper Marketing

  • Point of Impact

    CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

  • Taking Action May 2004

    It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.

  • Opportunity Knocks

    How to transform business challenges into valuable prospects

  • Customer Management: Playing for Keeps

    Sony PlayStation empowers its sales force with flexible CRM tools.

  • Between the Lines -- March 2004

    Making sense of POS data, private label competition and other industry-facing issues

  • Mutual Benefits

    A holistic CRM strategy drives value for CG firms and retail partners

  • Spend and Receive

    Milnot and Multifoods Gain Transparency with TFM
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