Shopper Marketing

To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime.

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Three simple ways to make your CPG brand stand out.

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

Supplier diversity is changing the store for the better, and here are five reasons why.