Corby Wine & Spirits Picks IBP Platform

Corby Wine & Spirits has selected an integrated business planning solution from Exceedra to help optimize business and sales & operations planning processes (including trade promotion management/optimization) that will support the company’s growth strategy.

The solution platform is expected to offer Corby an easy-to-use tool that integrates process across sales, finance, supply chain, demand planning and marketing, solving issues across departments while streamlining and reducing manual effort. It will also help Corby simulate trade promotion scenarios and business plans and facilitate improved pre- & post-promotion analysis.

“Exceedra will help Corby transform our business and prepare for the future changes in the Canadian marketplace,” said Stephane Cote, the consumer goods company's vice president of sales.

Corby Wine & Spirits is a manufacturer and distributor of spirits and wine in Canada, representing its own portfolio of brands as well as partner brands such as Pernod-Ricard.