One of the most common mistakes that a brand manufacturer can make is thinking that the success they’ve achieved in a physical store can be directly and easily translated into online success.
Initial findings from this study show that within the next decade, online food shopping will reach maturation in the U.S., far faster than other industries that have come online before.
The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."
