CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.
P2PI's annual events are designed to advance the industry's thought leadership while providing a forum for peer-to-peer interaction and networking. Learn about them here.
Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.
