Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.
Upscale department store chain Nordstrom this season began offering "Product eGifting," a service that lets holiday shoppers choose a gift that can be altered by the recipient.
