Shopper Marketing

Solution Provider News: October 2016

Northbrook, Illinois-based Blue Chip Marketing Worldwide was recently named shopper marketing agency of record for North America by McCormick & Co.
Symphony EYC and 1010data Make a Next-Gen Tool Pact

Combined solutions can provide CGs with a competitive edge through CRM, category and vendor management.
Amazon Set to Dominate 2016 Holiday Shopping

Now, 55 percent of consumers turn to Amazon first when searching for products online, according to new study.
Snapchat Hones Digital Ad Targeting

The mobile app company is rolling out three new marketing options that go beyond age and gender.
The What, Who and How of Personalization

Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it.
Hershey Kisses Uber for Being its Next Selling Channel

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.
Talking Rain Beverage Company is Spilling Across Borders

After market research reveals a wealth of opportunity for healthier alternatives, Talking Rain brand, Sparkling Ice, expands into the UK and Ireland.
P3 Pet Show: A Barking Success

Modern and minimalist trends, organic and made-in-the-U.S.A. label prominence, and taking specialty to an even higher level prevailed at the Chicago pet show.

Digital Transformation is Rewriting CG Business Models