Shopper Marketing

Now, 55 percent of consumers turn to Amazon first when searching for products online, according to new study.

The mobile app company is rolling out three new marketing options that go beyond age and gender.

Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it.

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.

After market research reveals a wealth of opportunity for healthier alternatives, Talking Rain brand, Sparkling Ice, expands into the UK and Ireland.

Modern and minimalist trends, organic and made-in-the-U.S.A. label prominence, and taking specialty to an even higher level prevailed at the Chicago pet show.

Veteran CPG marketer to lead unified marketing approach across proteins and business channels in a newly created role.

Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.