The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.
Meijer will amplify its custom collaboration program, a robust analytical platform for Meijer vendors to gather sales and customer insights specific to the company's product hierarchy and geography.
Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.
