Shopper Marketing

After supporting clients like Nestle, Unilever and Procter & Gamble in Europe for several years, SmartCommerce is bringing its online CPG brand support platform to the U.S. market.

Brian Carboni, Global Marketing Director of CPG-Retail Industry for Dassault Systemes, explains how to effectively rethink the packaging changes process.

Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.

Find out how Ahold USA and RSi transform retailer data sharing into collaborative business processes.

Do you want to improve organic search results and customer engagement, while boosting conversions and avoiding reliance on price-matching? Then you must check out these 24 product content hacks that are easy, quick, practical tips to improve the online shopping experience.

Perception Research Services, Teaneck, New Jersey, has merged with fellow research agency In Vivo BVA, Paris.

Explore Coca-Cola India's new flavored milk offering and the company's plans to roll it out across the country.

One of the best, low-cost, high-return investments a retailer can make is in improving both the quality of product information and the process for collecting it.