Shopper Marketing

Uncover how Lancme's new site experience uses enriched product data to unlock easier product discovery for shoppers.

E-commerce continues to be a dominant figure in retail viability. To meet this new reality retailers must beyond omnichannel, to a unified commerce experience empowered by efficient digital experiences.

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

SPI adds a Customer Experience Team in Rogers, Arkansas with nine new members.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

TimBar Packaging & Display, Hanover, Pennsylvania, will now incorporate the Shelfbucks platform into its customer point-of-purchase (P-O-P) displays.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing.

Mondelez International launches its first new snack brand in over a decade: GOOD THiNS.