Shopper Marketing

Traditional supermarket chains are scrambling to get a foothold in the e-commerce marketplace. As some retailers build out internal capabilities for online ordering and out-of-store fulfillment, others are striking formal arrangements with third-party services to offer their alternative-seeking shoppers something until they can get their own operations up and running.

Walmarts head of mobile and digital has joined PepsiCo to lead a big e-commerce push for the maker of Doritos potato chips and Pepsi-Cola.

Alex Hase of Retail Solutions Inc., answers the question: Do developing markets still offer the opportunities and source for growth that retailers and suppliers crave?

Brand manufacturers are striving to keep pace with consumers and better anticipate their needs. Find out how technology plays a central role in how brand marketers are using collaboration, simulation and visualization to enhance the retail experience.

The Shopper Futures Program pairs Mondelez International's brands with retailers and startups to create innovative solutions for consumers. Find out which eight startups were chosen to participate in the program this year.

ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.

IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.

One of the areas that has changed the most in the industry is Sales & Marketing. CGT had the opportunity to sit down with representatives of two major players in the industry to talk about those changes and the ensuing discussion was quite insightful.