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Shopper Marketing

  • King's Hawaiian Goes Beyond the Shelf

    With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.

  • An Untapped Opportunity

    Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.

  • Comings & Goings: December 2015

    Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.

  • Strategic Post-Event Analysis

    Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

  • Solution Provider News: November 2015

    PunchTab to Tailor Offers for Sam’s Club. Palo Alto, California-based software company PunchTab has been acquired by WalmartLabs.

  • Comings & Goings: November 2015

    Bayer Consumer Care, Whippany, New Jersey. Scott Traister was recently promoted to the position of manager, shopper insights.

  • Barilla Shows Consumers the Journey of Their Food

    In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.

  • Delicato Family Vineyards Offers 2015 Wine Insights Report

    A new report released by Delicato Family Vineyards reveals key insights into the Premium 3-Liter Box wine consumer.
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