Shopper Marketing

Today, companies are in a race to create a differentiated analytical capability. Here are three secrets to help business leaders create an insights-to-actions organization.

RFE Investment Partners has acquired the Path to Purchase Institute, a global association serving the needs of omnichannel retailers, brands and solution providers along the path to purchase.

Uncover how Lancme's new site experience uses enriched product data to unlock easier product discovery for shoppers.

E-commerce continues to be a dominant figure in retail viability. To meet this new reality retailers must beyond omnichannel, to a unified commerce experience empowered by efficient digital experiences.

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

SPI adds a Customer Experience Team in Rogers, Arkansas with nine new members.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

TimBar Packaging & Display, Hanover, Pennsylvania, will now incorporate the Shelfbucks platform into its customer point-of-purchase (P-O-P) displays.