Shopper Marketing

Bensalem, Pennsylvania-based T.C. Millwork’s new wireless gondola system was installed in the Boots cosmetics section of 13 Walgreens stores in Texas.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Accurate, quality product data and a content management solution helps suppliers and retailers reduce the shopping cart abandonment rate online.

The companies come together to provide a solution to help brands meet consumer demand for transparency of food information.

Nielsen and Profitero announce a strategic alliance to incorporate Profiteros e-commerce measurement and analytics suite into its solution for CPG brands.