Meijer will amplify its custom collaboration program, a robust analytical platform for Meijer vendors to gather sales and customer insights specific to the company's product hierarchy and geography.
Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.
Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.
Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.
