Shopper Marketing

The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.

Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.

Brands will now have access to insights on Amazon Japan and e-commerce analytics solutions through Profitero’s alliance with Nielsen Japan.

Christopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.

Here's why brands no longer need to shudder when they hear the term, “Showrooming.”

PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel.

Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."