Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.
In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: The VERA digital personal shopping assistant.
