Personalization

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: social media sales facilitator SocialShop.

Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.

Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: cashier-less retail environment solution DeepMagic.

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.

Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.