Nielsen, NPD Build Omnishopper Panel

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Nielsen, NPD Build Omnishopper Panel

03/08/2019
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New York-based Nielsen, and NPD, Port Washington, New York, are building a large-scale, comprehensive omnishopper consumer panel to bring insight into today’s shoppers across all channels, all products and all categories. The panel will connect to multiple consumer data sources to comprehensively track shopper behavior online and offline across all products and categories. The approach will increase data granularity by leveraging Nielsen’s and NPD’s deep product reference data and retail market measurement truth sets to deliver accurate omnishopper insights that enable progress.

Send your solution provider news – new products, projects & programs w/ brands & retailers – to Charlie Menchaca at [email protected]

About the Author

Charlie Menchaca

Charlie Menchaca

Charlie Menchaca is Managing Editor at the Path to Purchase Institute.  Read More

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