Personalization

The digital experience is aimed at recreating in-store browsing while driving e-commerce growth in the dairy category.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.

Last year was marked by women acting together. In small groups and large, women took on one of the most formidable barriers to gender equality: sexual harassment.

LG&P, which designs and produces in-store fixtures and environments, has acquired Synergy Events, which develops and executes retail events and experiences.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Boston-based Salsify is providing brands with more control over how their products are represented on Instacart.

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.