Personalization

The digital experience is aimed at recreating in-store browsing while driving e-commerce growth in the dairy category.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.

Last year was marked by women acting together. In small groups and large, women took on one of the most formidable barriers to gender equality: sexual harassment.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

LG&P, which designs and produces in-store fixtures and environments, has acquired Synergy Events, which develops and executes retail events and experiences.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Boston-based Salsify is providing brands with more control over how their products are represented on Instacart.

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.