Customer Data Platform (CDP)

A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.

Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.

The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.

PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel.

With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.

Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.

An expanded partnership aims to reshape the way parents in China think about play.

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.