Oracle Releases New Artificial Intelligence Apps

Oracle announced new artificial intelligence-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time. The new Adaptive Intelligent Apps for CX blends first-party and third-party data with decision science and machine learning to deliver the AI-based customer experience solutions. Adaptive Intelligent Apps for CX are designed to help enhance existing commerce, marketing, sales and customer service applications within the Oracle CX Cloud Suite.

Adaptive Intelligent Apps are powered by insights from the Oracle Data Cloud, an audience data marketplace, with a collection of more than 5 billion global consumer and business IDs and more than 7.5 trillion data points collected monthly. By applying data science and machine learning to Oracle's web-scale data and an organization's own data, the new Adaptive Intelligent Apps for CX can have the ability to react, learn and adapt in real time based on historical and customer data such as click-stream and social activity as well as inputs such as weather, lookalike audiences and Internet of Things (IoT) data. The new apps help deliver customized insights that improve with every customer interaction and include apps designed for consumer and B2B professionals.