Customer Data Platform (CDP)

After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc.

Five methods to improve TPM performance

Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT).

The art of attracting and retaining customers is a sizeable challenge for the CG industry.

The good news is that Gary Andrews, director of manufacturing and engineering at Campbell Soup Company, recently discovered the potential ROI of an integrated business analytics program.

Continuing a trend THAT started last year, the results of this year's CGT Best of Breed survey on the customer relationship management (CRM) market once again shows that consumer goods firms are far from unanimous in their choice of the top provider.