Customer Data Platform (CDP)

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.

Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research.

The Kroger Co. recently unveiled its succession plan for group vice president and chief digital officer.

The Hain Celestial Group, Inc. recently unveiled new executive appointments at three of its business divisions.

Purina Animal Nutrition LLC expanded its alignment with CRM company Salesforce in an effort to enhance its sales and marketing efforts.

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.

Consumers want to deal directly with brands, and the brands could not be happier. Where do retailers fit in?