This is the new reality in the digital economy, where consumers expect to get what they want, right at the moment they want it--and its put significant pressure on CG companies to transform the role of IT.
The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.
The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.
IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.
