A New Tool for Brands to Go Viral
Social data intelligence company Talkwalker launched talkwalkerNow, a trend discovery tool that uses artificial intelligence to identify and analyze global trends online in real-time.
The platform crunches data across social networks, news sites, blogs, forums and more, over a total of 150 million websites and analyzes them instantly to help brands create viral content before their competitors.
The company believes that the network effects of social media have given trending stories the power to reach millions of people across the globe. With this new product, brands can reportedly harness the force for their content as soon as - or even before - a new trend starts spreading.
This new tool finds trend categories using a powerful AI algorithm that goes beyond simple keyword based searches and instead learns how to identify topics from text within posts and articles. Using predictive analytics, this new technology can also forecast the scale and speed at which a story or trend will grow.
Brands can use talkwalkerNow in a variety of ways, including:
Content Creation: Discover and analyze the most important trends for your needs and use this information to create relevant, timely and engaging content.
Real-Time Marketing: Build effective campaigns around real-time trends to improve targeting and conversions. Increase effectiveness of social initiatives by responding to and advertising topics that resonate.
Competitive Intelligence: Know which types of content are working for your competitors and create or promote similar content.
The platform crunches data across social networks, news sites, blogs, forums and more, over a total of 150 million websites and analyzes them instantly to help brands create viral content before their competitors.
The company believes that the network effects of social media have given trending stories the power to reach millions of people across the globe. With this new product, brands can reportedly harness the force for their content as soon as - or even before - a new trend starts spreading.
This new tool finds trend categories using a powerful AI algorithm that goes beyond simple keyword based searches and instead learns how to identify topics from text within posts and articles. Using predictive analytics, this new technology can also forecast the scale and speed at which a story or trend will grow.
Brands can use talkwalkerNow in a variety of ways, including:
Content Creation: Discover and analyze the most important trends for your needs and use this information to create relevant, timely and engaging content.
Real-Time Marketing: Build effective campaigns around real-time trends to improve targeting and conversions. Increase effectiveness of social initiatives by responding to and advertising topics that resonate.
Competitive Intelligence: Know which types of content are working for your competitors and create or promote similar content.