Symphony EYC and 1010data Make a Next-Gen Tool Pact

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Symphony EYC and 1010data Make a Next-Gen Tool Pact

By CGT Staff - 09/27/2016
Symphony EYC partnered with 1010data to give suppliers and supermarkets the ability to seamlessly and rapidly integrate multiple data sources, enabling smart, simple-to-use and flexible predictive analytical tools, resulting in increased value generation across omni-channel, hyper-personalized CRM, category and vendor management.
 
The companies say the idea is to help CGs with the enormous amounts of data on their customers’ behavior—to extract the necessary insight to personalize shopper engagement, create more targeted assortments and/or collaborate with vendors.
 
Symphony EYC tools Amplify, the Category Management Suite (CMS) and Aspects as part of the CMS are all built on the 1010data platform and are able to power and unite all available data from inside and outside of retailers to feed into its suite of retail applications. The 1010data platform also will be the foundation for the new Symphony Retail Cloud (SRC) suite, enabling rich data analytics across all data and across multiple omni-channel retail processes.
 
Amplify delivers rapid, automated and personalized communications to individual consumers at scale, giving retailers globally a unique competitive advantage by enabling them to understand their customers better than ever before across multiple touchpoints. Amplify allows retailer campaign managers, category managers and CPGs to collaborate. As a result, program administrators can manage marketing operational activity at a previously unseen speed of turnaround from insight to customer interaction, while maximizing sales and ROI and improving customer engagement.