Customer Data Platform (CDP)

As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.

The independent grocer will use solutions from Symphony EYC to address ever-expanding shopper demands.

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Three simple ways to make your CPG brand stand out.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.