Customer Data Platform (CDP)

Stephen Koven will be responsible for developing digital strategies and leading teams to build sales and marketing plans.

Walmart's latest digital move to compete with Amazon will make reordering frequent purchases easier for online shoppers.

As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.

The independent grocer will use solutions from Symphony EYC to address ever-expanding shopper demands.

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.