Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.
The traditional grocer adds a new-age meal-kit company with leading technology and data capabilities as it continues to adapt to a changing marketplace.
For consumer product companies, science fiction is no longer science fiction. Imagine receiving a delivery of laundry detergent because your washing machine told Amazon you need it.
With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business.
