Land O’Lakes Invests in Trade Promotions

Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment. 

With the integration of the new solution into its current trade promotion system and processes, Land O’Lakes aims to improve process efficiencies and data visualization of real-time post-event analysis measuring quantifiable ROI and KPIs. Furthermore, Land O’Lakes is expected to have one customer planning and intelligence center with accurate baselines and predictive analytics, giving it a complete integrated solution of post-event analytics and customer planning for its sales team.