Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.
Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.
The retailer is launching interactive digital kiosks from Vengo Labs that offer shoppers samples, while adding data and analytics to the sampling experience.
It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.
