Henkel Buys into Online Hair Colorist eSalonA majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business. Edge by Ascential Teams with Jumpshot to Extend Digital ShelfData, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot. Kraft Heinz Helps Meal Planners with New App The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. Hershey Takes a Less Siloed Approach to Media Buying At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. Jergens Skincare Selects Quotient’s Ahalogy As Social Media Agency Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand. Nestle Embarks on Open Blockchain Pilot The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain. Driving Media Strategy with ‘Consumer Mix’ Modeling If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit. Rite Aid, Adobe Partner to Power Digital Transformation To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers. Salesforce Buys Tableau in $15.7 Billion Deal The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools. Why Brands Should Care About Retailers as Media Companies Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry. First Previous 55 56 57 58 59 Next Last
