Customer Data Platform (CDP)

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

While the call for transformation is loud and clear, the process is still going slowly.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

Chief executive officer Amy Shecter will share how the brand became a platform for “connected beauty” during an Oct. 16 session at the 16th annual Consumer Goods Sales & Marketing Summit in Boston.

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.