Customer Data Platform (CDP)

The new role will have oversight over the company's digital transformation efforts and building new capabilities to advance innovation and speed to market.

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.

SaaS-based sales automation platform FieldAssist’s new mobile app targets business leaders to shape the CPG industry.

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

The chief growth officer for Kimberly-Clark has joined the board for Neustar, a global information services and identity resolution company.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.