Customer Data Platform (CDP)

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

As the spread of the coronavirus has led to a rapid rise in e-commerce, CommerceIQ is offering a solution for brands that manages heightened short-term demand and plans for long-term growth.

By way of Stein Mart, the CIO is expected to deliver omnichannel technology and digital solutions to drive sales growth in her new role within Acosta.

The global head of data, analytics and AI was named to the DataIQ 100, a list ranking the most influential data and analytics practitioners in U.K. organizations.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

Sales of office supplies continue to shift online as the competition for consumer dollars heats up.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.