Customer Data Platform (CDP)

Former Nike Exec Joins Higg Co
Higg Co, which was spun out of the Sustainable Apparel Coalition, develops and hosts sustainability measurement tools, enabling companies to integrate measurable data directly into internal systems.
PepsiCo Quickly Launches 2 DTC Snack & Beverage Sites
The food and beverage company launched two new direct-to-consumer websites this week — PantryShop.com and Snacks.com — in response to increasing demand from the COVID-19 health crisis.

Taking a Page from DTCs with Membership Programs

Taking a closer look at the consumer behaviors and mindsets that are driving the shift toward direct-to-consumer memberships.
Syndigo Acquires Kwikee

Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.
A Look Behind Anheuser-Busch InBev’s Personalization Updates

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.
New ERA Solution Helps Brands Seize E-Commerce Opportunities

As the spread of the coronavirus has led to a rapid rise in e-commerce, CommerceIQ is offering a solution for brands that manages heightened short-term demand and plans for long-term growth.
Acosta Strengthens Leadership Team with New CIO

By way of Stein Mart, the CIO is expected to deliver omnichannel technology and digital solutions to drive sales growth in her new role within Acosta.
Levi’s DiCesari Lands on DataIQ 100

The global head of data, analytics and AI was named to the DataIQ 100, a list ranking the most influential data and analytics practitioners in U.K. organizations.
3 Trends That Will Revolutionize the Loyalty Industry

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.
These Top Office Supply Brands Helped Bring Sales to $12.4 Billion in 2019

Sales of office supplies continue to shift online as the competition for consumer dollars heats up.

Former Nike Exec Joins Higg Co

PepsiCo Quickly Launches 2 DTC Snack & Beverage Sites

Taking a Page from DTCs with Membership Programs

Syndigo Acquires Kwikee

A Look Behind Anheuser-Busch InBev’s Personalization Updates

New ERA Solution Helps Brands Seize E-Commerce Opportunities

Acosta Strengthens Leadership Team with New CIO

Levi’s DiCesari Lands on DataIQ 100

3 Trends That Will Revolutionize the Loyalty Industry

These Top Office Supply Brands Helped Bring Sales to $12.4 Billion in 2019