Retail

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

Technically speaking, you’re reading the final issue of Consumer Goods Technology. But we’re not going anywhere. We’ve just decided to practice what we’ve been preaching for the last few years.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers. Teams making strategic planning decisions have access to numerous data sources to develop a perfect store strategy; but are they getting the right insights?

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.