CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.
P2PI editor-in-chief Peter Breen conducts his first non-human interview with Pepper the Robot (courtesy of HCL Technologies) during the 2019 Retail & Consumer Goods Analytics Summit.
Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points.