Tip of the Spear Technology: Shopperception

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Tip of the Spear Technology: Shopperception

By P2PI Staff - 06/11/2019

Shopperception monitors and analyzes at-shelf behavior using algorithms and 3D sensors that capture every interaction of every shopper where the technology is in place, and then virtually generates data and key metrics accessible via a web-based dashboard that’s updated daily. Some of the many metrics and key performance indicators detailed on the dashboard include number of visits, total shoppers, bounce rate, heat maps and conversion rate of shoppers who picked up the product.