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09/13/2022

Fossil Group Taps Lisa Marie Pillette as SVP and CMO

Liz Dominguez
Managing Editor
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Ex-executive of Lacoste, Ralph Lauren, and Levi Strauss, Lisa Marie Pillette is taking on the role of senior vice president and chief marketing officer at Fossil Group, Inc.

In her new role, Pillette will oversee the company's global marketing and center of excellence capabilities, including marketing strategy and innovation, CRM, creative and content operations, and go-to-market readiness.

"I am excited to join a company with such great brand heritage. Since its inception, Fossil has had a strong focus on innovation and craftsmanship and to be given the opportunity to tell these stories and steward such meaningful brands is a marketer's dream," said Pillette.

[Read more: Fossil Group Adds Chief Digital Officer to Lead Its Digital Transformation]

Strauss was previously the chief marketing officer of direct-to-consumer brand Casper. There she led the relaunch of the brand, earning several awards such as 2021 Brand Innovators "Top 100 Women in Brand Marketing" and 2021 CMO Award for "Creativity & Storytelling." 

"Lisa has tremendous depth and breadth of marketing experience with iconic brands, an innovative lens on what marketing of the future looks like, and a compelling track record of delivering insight-led solutions," said Holly Briedis, executive vice president and chief digital officer. "Pairing her distinctive expertise with our global digital capabilities allows us to think holistically about the consumer experience."

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