Fossil Group Adds Chief Digital Officer to Lead Its Digital Transformation

Jamie Grill-Goodman
Editor-in-Chief, RIS News
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Holly Briedis
Holly Briedis

Fossil Group has appointed Holly Briedis to the new role of executive vice president, chief digital officer, to lead the company's digital initiatives.

"The digital footprint of consumers continues to grow, and brands leaning into this evolution are the ones driving growth," said Kosta Kartsotis, Fossil Group chairman and CEO. "Holly's extensive leadership and expertise in driving customer-centered digital transformations for retail brands during her time with McKinsey & Company will help Fossil Group cement itself as a digital-first retailer."

Briedis brings more than 15 years of experience in digital marketing and retail to Fossil Group. In her previous role as a partner at McKinsey & Company, she led the Omnichannel and Customer Experience practice for Retail in North America, advising global consumer companies on driving profitable growth. She brings a deep knowledge of customer-centered transformations, focusing on e-commerce and omnichannel growth, digital marketing, loyalty and CRM.

"What I am most excited about in joining Fossil Group is the company's orientation toward digital. More than a transactional focus, this is an opportunity to meaningfully grow and deliver on the promise of the company's brands," said Briedis. "That, combined with the opportunity to work alongside a tremendously talented set of colleagues, makes me very excited to join Fossil Group."

In addition to her professional work, Briedis is passionate about educational equity. She has served on the board for both KIPP Miami and KIPP Texas Public Schools for the past six years. She was also a founding member of LaunchU, a Chicago-based educational nonprofit focused on improving college prospects and educational opportunities for underserved youth. She is also a graduate of Northwestern University's Kellogg School of Management, and received her undergraduate degree, with honors, from the University of Michigan.

This is also posted on RIS News. 

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